How does a brand new player to the sparkling water scene with 1/12th of the category’s big bubbly budget double its sales in just six months? We know what you’re thinking: ugh, I became a creative so I’d never have to do math again! But the answer is simple…literally.

Spindrift is just sparkling water and real squeezed fruit. The only one of its kind. The creative idea: let's celebrate what's on, in, and behind the can –– keeping life (and marketing) simple. Yup, that’s it.

(Peep more on Adweek)

 

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